Founded by embroidery artist Laurie Dolhan in 2017, Hook, Line & Tinker embraces creative imperfection and the pure joy of making. Located in Herring Cove, NS, we are a busy small-batch, craft production studio designing and selling fabulous, modern embroidery kits. Care for people, respect for the environment, and a deep desire to create something meaningful and real through a shared act of making, are principles firmly embedded into every aspect of our business.

Our kits are available in more than 300 lovely, independent retail shops around the world.


All of Hook, Line & Tinker’s embroidery illustrations are original and designed by Laurie Dolhan for beginner stitchers. Patterns are unique and modern in style. The limited colour palette and use of recurring motifs is purposeful - finished hoops hang well as mix-and-match groupings and tell a cohesive story within a theme. Some patterns are easy peasy first time friendly, others are for ambitious beginners. But all allow for creativity, experimentation, and calm.

Each illustration is repeatedly rendered through the craft of hand embroidery using a variety of basic, introductory stitches to build texture and a pleasing design. The 100% cotton fabric is printed in studio using a Mimaki TX300P-1800 fabric printer. (AKA, "The Beast")

Environmental Impact

Our studio is located in Mi’kma’ki, the ancestral and unceded lands of the Mi'kmaq people. As settlers, of Halifax and the world, we make every effort to operate sustainably and with respect for our beautiful planet.

Our kits are PLASTIC FREE. All of our packaging is designed to be lightweight and compact to reduce environmental impacts via shipping. We creatively upcycle production waste when possible.

Community Give Back

We believe in universal access to basic needs such as housing and food, and as a company, we're committed to fighting housing and food insecurity. As of July, 2018, a minimum of 5% of profits are donated to help women and children experiencing homelessness. Hook, Line & Tinker currently supports Adsum for Women and Children through financial contributions and regular volunteer efforts.

Our Mission: Hook Line & Tinker is committed to creating modern embroidery kits that foster joy and creativity while demonstrating care for our planet and community.

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